What is a PSA?

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Public service announcements are advertisements that aim to educate and create awareness of significant social issues in an effort to change the public’s attitudes and behaviours and stimulate positive social change. PSAs are usually developed by non-profit organisations (such as World Vision) and may involve TV and radio ads, social media (e.g. Facebook, Twitter), and print messages on billboards, posters, brochures and postcards.

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