What is a PSA?

stubborn

Public service announcements are advertisements that aim to educate and create awareness of significant social issues in an effort to change the public’s attitudes and behaviours and stimulate positive social change. PSAs are usually developed by non-profit organisations (such as World Vision) and may involve TV and radio ads, social media (e.g. Facebook, Twitter), and print messages on billboards, posters, brochures and postcards.

1 is 2 many

This term we will be looking at Public Service Announcements (PSAs). This PSA is aimed at men and features President Obama, Vice President Biden, Daniel Craig, Benicio Del Toro, Dulé Hill, Seth Meyers and Steve Carell. The PSA aims to put an end to sexual assault.

Poleaxed

This clip is part of a series of video clips that have been produced by VicRoads to make people more aware of road safety issues, in particular, speeding. It has used humour to get its message across. What do you think?

Working Day

This post is for the budding filmmakers out there. 100% Pure New Zealand asked amateur filmmakers to write a three-minute screenplay on how they would, “Capture the spirit of 100% Pure New Zealand – the youngest country on earth”. The competition was called Your Big Break and the judge was Peter Jackson. The contest has finished and Jackson’s choice for winner is Argentinian Andrés Borghi for his film “Working Day”. With a wonderfully written and beautifully directed script (and a touch of New Zealand filmmaking magic), he has created a piece that captures the spirit of the ‘Youngest Country on Earth’.

For more entries go here.